[wharton] The contest for market leadership among today’s smartphone makers recalls a similar battle years ago in which Sony’s Betamax locked horns with JVC’s VHS system in a quest to become the industry’s standard format for video tape players.
Today’s battle for dominance in the smartphone market, however, involves many smartphone makers and even more competing operating systems. Apple’s latest effort to gain an upperhand is a $99 iPhone with video recording abilities and a battery which, Apple claims, lasts 50% longer than the battery in older models -- or up to nine hours.
Also just introduced: Palm’s Pre smartphone, offering an entirely new operating system dubbed "webOS," which has received rave reviews. Other key market players include BlackBerry and Nokia.
Stirring the Mobile Market - Apple's $99 iPhone and Palm's New Pre Heat Up the Smartphone Battle
see also As Smartphones Proliferate, Will One Company Emerge as the Clear Market Winner?
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