46 Million Mobile Data Users Used Mobile Search Functions in Q3 2007, According to Nielsen
According to the report, which surveyed more than 5,700 mobile search users who use at least one mobile data service, Nielsen also estimates that:
* The most popular form of mobile search among data users in Q3 2007 was 411 (18.1 million users), followed closely by SMS (text-message) -based searching, which was used by 14.1 million data users during the same period.
"As more mobile users turn to their phone for the answers they need, mobile search has quickly escalated as a critical part of the mobile media and advertising landscape," said Kanishka Agarwal, VP of Mobile Media for Nielsen Mobile. "Knowing how mobile searchers find information -- and what they're looking for -- will help us intelligently engage with consumers through mobile search."