Wednesday, January 16, 2008

Mobile - searching

46 Million Mobile Data Users Used Mobile Search Functions in Q3 2007, According to Nielsen

According to the report, which surveyed more than 5,700 mobile search users who use at least one mobile data service, Nielsen also estimates that:

* The most popular form of mobile search among data users in Q3 2007 was 411 (18.1 million users), followed closely by SMS (text-message) -based searching, which was used by 14.1 million data users during the same period.
* While local listings were the leading search objective in terms of users, (27.1 million data users searched for local listings in Q3 2007), 14.8 million said they searched for information such as sports scores, news or weather, while nearly a quarter (11.3 million) said they searched for mobile content.

"As more mobile users turn to their phone for the answers they need, mobile search has quickly escalated as a critical part of the mobile media and advertising landscape," said Kanishka Agarwal, VP of Mobile Media for Nielsen Mobile. "Knowing how mobile searchers find information -- and what they're looking for -- will help us intelligently engage with consumers through mobile search."

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