[PRNewswire] Growing demand by business users for unified communications (UC) applications will spur network operators to increase their investment in Session Initiation Protocol (SIP) trunking technologies, finally propelling that market sector to the telecom services mainstream, according to the latest report from Light Reading Insider, a paid research service of TechWeb's Light Reading.
SIP Trunking: Market Strategies & Competitive Analysis examines the SIP trunking market, including a comparative analysis of solutions that explores their essential features, how they work, competitive differentiators, marketing strategies, and partners for each company. It examines market strategies for each company, including targeted verticals and market drivers. The report also explores the benefits and challenges of SIP trunking, including how carriers, enterprises, and SMBs benefit from the service. Additionally, the report provides a competitive analysis of nine top vendors in the industry, including trends each vendor expects in the future.
"SIP trunking is taking market share as end users are becoming educated on its benefits," says Denise Culver, research analyst with Light Reading Insider and author of the report. "Meanwhile, service providers are seeing more competition from new IP service providers, as well as feeling more pressure from the stringent requirements that enterprises require from their SIP trunking solutions."
As the push for UC becomes even stronger, SIP trunking will become a natural step in the development of IP-based telecom services, Culver notes. "Network managers can consider migrating the deployment to a client/server architecture, enabling UC servers to be located in the corporate data center," she says. "In the end, there is little question that SIP trunking will become a major force for service implementation."
Key findings of SIP Trunking: Market Strategies & Competitive Analysis include the following:
* SIP trunking continues to draw attention from carriers, end users, and IP PBX vendors
* The best verticals for SIP trunking are not defined by the number of employees a company has, but rather by its communications needs
* Contact centers and IVR-dependent companies are considered "sweet-spot" markets for many SIP trunking providers
* Cutting costs remains the biggest draw to SIP trunking, but its ability to deploy UC across the enterprise and provide hosted services will be future drivers
* All SIP trunking customers are looking to combine their communications services and eliminate redundancies
Enterprise Demand for Unified Communications Will Drive SIP Trunking Growth