[cap gemini] It seems fitting in a week when Facebook reportedly overtook Google as the most visited site on the Internet to try to revisit exactly why social networks are rapidly becoming the transforming force for business created by the new era of technology (whatever we define that technology era to be based on, or to include; i.e cloud, web 2.0, mobility, collaboration, etc). But first back to the report by HitWise who analyse numbers of web visits and have, by the narrowest of margins, positioned Facebook in the lead with 7.07 % over Google at 7.03%.
This also means that just these two sites - Facebook and Google - account for more than 14% of all visits on the web today. Put another way, 1 in 8 online activities is concerned with either finding content, or interacting with people, around a shared topic. In the external context of consumers deciding what to buy, the impact of how we decide what to buy from any business is reflected by the growing focus in how that business’s products and services appear in an online world. We all know that it is wise to research any significant purchase to find what is on offer, and where to buy at the best price, hence why we refer to ‘googling’, but why did Facebook grow an astonishing 185% in the year?
Facebook over takes Google as the most visited site; why?
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