Armani mobile phone

Samsung, Armani Team Up for Fashion Electronics

Samsung and Giorgio Armani unveiled the Armani phone (SGH-P520) at Armani's 2008 fashion show in Milan, Italy. The two companies announced on Thursday a partnership to develop a mobile phone and LCD TV.

Samsung Electronics, a world leader in digital technologies, has joined hands with Giorgio Armani, a world leader in luxury products. Samsung said on Thursday that it has partnered with Armani to develop fashion electronics, with Armani handling the design and Samsung the engineering.

A Samsung official said the companies will debut the Samsung-Armani mobile phone in November, and an LCD TV in January next year.

"This powerful partnership will match great design with leading technology to ensure performance is as impressive as appearance," said Yun Jong-yong, chief executive officer of Samsung.

The two companies unveiled a prototype of the phone at Armani's 2008 spring-summer fashion show in Milan, Italy on Monday. Just 10.5 mm slim, the device features a sleek touch screen that shows the Giorgio Amrani logo when it turns on and off.

A Samsung official said the prototype will be further developed and the final product released for sale in November.

See also Armani press release