Sunday, December 30, 2007

USA - searching for information

Information Searches That Solve Problems

There are several major findings in this report. One is this: For help with a variety of common problems, more people turn to the internet than consult experts or family members to provide information and resources.

Another key insight is that members of Gen Y are the leading users of libraries for help solving problems and in more general patronage.

In a national phone survey, respondents were asked whether they had encountered 10 possible problems in the previous two years, all of which had a potential connection to the government or government-provided information. Those who had dealt with the problems were asked where they went for help and the internet topped the list:

58% of those who had recently experienced one of those problems said they used the internet (at home, work, a public library or some other place) to get help.
53% said they turned to professionals such as doctors, lawyers or financial experts.
45% said they sought out friends and family members for advice and help.
36% said they consulted newspapers and magazines.
34% said they directly contacted a government office or agency.
16% said they consulted television and radio.
13% said they went to the public library.

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