Tuesday, January 06, 2009

Motorola - made from recycled bottles

Motorola Unveils World's First Mobile Phone Made Using Recycled Water Bottle Plastics and New 3G Touch Tablet with Customizable Home Screen

Today Motorola, Inc. (NYSE: MOT) announced two new mobile devices that will make social responsibility and social connectivity even more accessible to people everywhere. MOTO™ W233 Renew is the world's first mobile phone made using plastics comprised of recycled water bottles, and MOTOSURF™ A3100 - a high-speed touch tablet with a fully customizable home screen - will debut this week at the 2009 International Consumer Electronics Show in Las Vegas (Las Vegas Convention Center (LVCC) Central Hall booth #8545).

MOTO W233 Renew: Environmentally Responsible Design with Uncompromised Quality
MOTO W233 Renew delivers the quality you expect from a Motorola device while empowering you to make a positive impact on the environment by reducing your carbon footprint. Not only is the plastic housing of Renew made from plastics comprised of recycled water bottles and 100 percent recyclable, but it is also the world's first carbon neutral phone. Through an alliance with Carbonfund.org, Motorola offsets the carbon dioxide required to manufacture, distribute and operate the phone through investments in renewable energy sources and reforestation. The phone has earned Carbonfund.org's CarbonFree® Product Certification after an extensive product life-cycle assessment.

We developed the MOTOSURF A3100 as a true social smartphone
"Today, natural resources, energy and time are more precious than ever before," said Jeremy Dale, corporate vice president, marketing, Motorola mobile devices. "From the product's design, to the packaging to our partnership with Carbonfund.org, we wanted to ensure that this device makes the right impact with consumers and the environment."

When designing the packaging, Motorola was able to reduce its size by 22 percent and the box and all of the materials inside are printed on 100 percent post-consumer recycled paper. In addition, a postage-paid recycling envelope in box makes it easy to return your previous mobile phone for recycling at no cost.

Renew was designed for eco-conscious consumers as well as the millions of people who put making phone calls as their number one priority in a mobile phone. With nine hours of talk time, CrystalTalk technology and messaging capabilities, Renew makes environmental responsibility affordable for consumers everywhere. Renew will first be available at T-Mobile USA in Q1 2009.

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