[daily nation] Kenya Data Network on Tuesday slashed its internet connection rates by 90 per cent, a move likely to spark a price war in the fast-expanding ICT sector.
The infrastructure merchant firm's marketing manager, Vincent Wang'ombe, said the decision was taken after successful capacity trials with Seacom's fibre optic submarine cable.
"We are slashing down the prices by 90 per cent on our Internet and international connectivity. The submarine cable is a very efficient and economical medium and we would like to pass these benefits to our clients," he said.
He said Kenya Data Network would offer free internet on its Butterfly network and DSL services from yesterday up to Saturday to its clients.
Mr Wang'ombe said video streaming is faster and efficient, which enabled the consumers to view it in real time, instead of previously when they had to wait for it to buffer before viewing it.
"With the roll-out of the digital villages and our fibre optic cable network it will not only bridge the digital divide but also ensure that whether our client is in the city or rural areas, they will enjoy same quality and speed of internet connectivity," he said.
He said the faster connection at reduced prices will open up new financial streams in web advertising and promotion of local content in voice, video and data services.
Data Firm Cuts Internet Rates By 90 Per Cent