Tuesday, February 05, 2008

China - mobile searching

What Were China's 600 Million Mobile Users 'Searching' For Last Year?

The top five search topic categories for 2007 were:

  1. Dining/Entertainment
  2. Stock/Financial
  3. Ring tones/Pictures
  4. Weather/Travel information
  5. Leisure/Recreational Content

"With the amount of user behavioral information we see each day, mInfo has a unique view into the habits and cultural trends of the Chinese people," said Alvin Wang Graylin, CEO. "This level of insight allows us to provide more relevance to our users in their search results and continue delivering new informational services they really want. In this market where 85% of the population hasn't used a computer, mInfo's mobile search is bringing the benefits of on-demand information to the masses."

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