CNNIC: Online Shoppers Spend RMB 16B In H1, Taobao Tops The Charts
China Internet Network Information Center (CNNIC) released online shopping statistics for the first half of 2008 on Friday, reports Sina. According to the data, online shopping transactions reached RMB 16.2 billion in 19 developed cities including Beijing, Shanghai, Guangzhou and Shenzhen during the period. Just over half of the total, RMB 8.4 billion, came from male consumers while RMB 3.1 billion was attributed to students. The top five e-commerce sites based on online shopping penetration rates were Alibaba Group's consumer-to-consumer (C2C) site Taobao.com (81.5%), Dangdang.com (16.6%), Amazon's China subsidiary Joyo (13.6%), Tom Online and eBay's (Nasdaq: EBAY) Eachnet (8.4%), and Tencent's (0700.HK) C2C site Paipai.com (7.2%). According to the report, 91% of online shoppers who have heard of Taobao have made purchases on the site, while 61.4% percent of those familiar with Joyo had shopped there.