[multichannel] Cord-cutting, at this point, is barely a blip on the multichannel horizon.
According to an ESPN analysis of Nielsen's national people meter sample over the past three months, just 0.28% of homes dropped their multichannel video service, but maintained their broadband connections.
That percentage was mitigated by a group of broadcast-only households that became subscribers to multichannel TV and broadband over the same period, as these "un-cutters" represented 0.17% of homes in the Nielsen sample.
As such, the net loss between the groups was just 0.11% of all households.
Additionally, people who were heavy or medium sports viewers showed zero cord-cutting. Heavy and medium sports viewers account for 83% of sports viewing and 90% of viewing to ESPN, according to the programmer.
"This project adds critical intelligence to our understanding of the multichannel marketplace," said Glenn Enoch, vice president of Integrated Media Research, ESPN, in a statement. "We knew from other sources that cord cutting was a very minor behavior, but we now have the ability to quantify this group and monitor it in the future."
Only 0.1% Have Cut The Cord: ESPN Analysis