Friday, May 16, 2008

South Korea - shared mobile portal

Mobile Operators Launch Joint Wireless Portal

The nation's three major mobile phone service providers -- SK Telecom, KTF and LG Telecom -- have built and launched a portal through which cell phone users can easily access Internet web sites.

Open Net provides a direct link to web sites of major portals and media outlets designed specifically for mobile devices, such as Mobile Chosun and Naver Mobile.

Last month, the three companies signed a memorandum of understanding on the joint launch of Open Net with the National Internet Development Agency.

Lee Dong-seop, an analyst at Daishin Securities, said that with Internet use shifting from fixed-line to wireless, Open Net is expected to diminish the influence of existing fixed-line Internet portals such as Naver and Daum, allowing for a major change in the online search engine landscape.

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