“E-readers today are where the pre-iPod MP3 players were,” says Robert Brunner, founder of Ammunition, a design firm that worked on Barnes & Noble’s Nook. “It’s still very early and development is just beginning to ramp up.”
Since the launch of Amazon’s Kindle in 2007, e-readers have become a fast-growing category of consumer electronics products. But with the entry of the iPad, the e-reader market is at a crossroads. With its 9.7-inch color LCD screen, the iPad supports not just movies and web surfing, but also has an e-reading feature. Apple will also begin selling e-books for the iPad through its iTunes store.
But e-reader enthusiasts say that dedicated digital reading devices will continue to thrive despite competition from Apple.
Let’s take a look at five technologies that e-reader makers are betting on to keep their products relevant:
- better software
- more contrast
5 Things That Will Make E-Readers Better in 2010