[business daily africa] The battle for control of mobile telephony market has moved across the borders as the operators cut international tariffs in the race to attract and retain subscribers.
Zain Kenya threw the first salvo on Friday by reducing its international tariffs by 70 per cent to three shillings per minute.
Essar Yu followed suit on Tuesday with a 98 per cent drop to Sh2.50 a minute.
These rates apply to calls to the US, China, Canada and India—which accounts for the largest international traffic.
The operators have made minimal cuts to traffic heading to Europe and Africa.
Telcos price battle spreads across borders