One in 10 online consumers have purchased something directly from their cell phones, according to a new report from PriceGrabber.com. The study said that nearly two-thirds of online consumers overall own a cell phone that's capable of connecting to the Internet.
Moreover, the iPhone - what a surprise - jump-started mainstream smartphone adoption, with a 75 percent increase in consumers purchasing their first Web-enabled phone in 2007 versus the year before. Consumers shopping with their phones today also use them to "window shop" (14 percent), compare prices (16 percent), research products while on the go (16 percent), check product availability (9 percent), and check for sales or coupons (8 percent).
The report said that online consumers also use their mobile phone for lots of other data-related activities, including weather forecasts (55 percent), driving directions (48 percent, a suspiciously high figure unless everyone has already downloaded Google Maps for Mobile), and news updates (47 percent), among other activities.
Study: 1 in 10 Purchased Items Via Cell Phone