Monday, June 29, 2009

Malaysia: competition is driving faster growth in mobile broadband

[PRNewswire]Soaring demand for mobile broadband services in Malaysia, driven in part by intense competition, will result in higher-than-expected growth rates for telecom operators in that nation through 2014, according to a new report from Pyramid Research, the telecom research arm of the Light Reading Communications Network.

Communications Markets in Malaysia offers a precise profile of the country's converged telecommunications, media, and technology sectors based on proprietary data from our research in the market. The 27-page report provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services, and monitors technologies such as WiMax, IPTV, and VoIP. It provides a comprehensive view of the communications market by analyzing key trends, evaluating near-term opportunities and assessing upcoming risks factors.

Over the next five years, the Malaysian telecom market will grow at a CAGR of 9.2 percent, Pyramid Research forecasts. In 2014 it will generate $11.7 billion thanks in part to increased demand for mobile and fixed broadband services, notes Tae-Hyung Kim, analyst at Pyramid Research and author of the report. "Mobile penetration reached 98 percent in 2008, which is more than double the regional penetration average of 47 percent," Kim says.

Pyramid Research expects Malaysia's mobile penetration rate to increase to 133 percent by 2014. At that point mobile broadband subscriptions will number 2.6 million -- an upward revision from earlier forecasts. Although nearly three-quarters of Malaysia's mobile revenue is now generated by voice services, broadband data services will account for an increasing proportion of mobile revenue over the next five years, Kim notes. "Pyramid Research expects mobile data services to account for 45 percent of all mobile revenue by 2014, driven by increases in adoption of mobile broadband services and mobile data applications," he explains.

Four operators engage in cutthroat competition in Malaysia's mobile market. "New entrant U Mobile, along with the latest 3G licensee Digi, will take competition to the next level as each operator attempts to compete in not only traditional mobile voice and data services but also in the mobile broadband arena," Kim says. "We believe that incumbent Maxis and runner-up Celcom will continue to lead the market with a combined market share exceeding 70 percent through the end of our forecast period, while U Mobile's gains will likely come at the expense of Digi."

Communications Markets in Malaysia is part of Pyramid Research's Asia/Pacific Country Intelligence Report Series. Pyramid Research's premium Country Intelligence Reports are the industry's best available analysis on market trends, regulatory environments, and competitive dynamics for 60 countries worldwide.

Malaysia's Mobile Broadband Demand Growing Faster Than Expected, says Pyramid Research
see also an excerpt from the report

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