Sunday, June 28, 2009

USA: citizens would keep iPods even if they seriously damaged the environment

[cleantechnica] An astonishing new survey has revealed that more than 60% of Americans would refuse to stop using their iPods, even if they knew it was seriously damaging the environment.

The survey, which quizzed more than 1,000 people across the US, found that, whilst the majority of Americans are making efforts to buy greener products, most wouldn’t do so if it meant compromising on convenience or comfort.

Presented with a choice between comfort, convenience or the environment, 38 percent of those questioned said they’d choose their convenience, 36 percent comfort and just 26 percent the environment.

According to market researcher Suzanne Shelton, “Consumers don’t want to give up the modern conveniences of life. We’re all basically saying, ‘I’ll be green as long it doesn’t make me uncomfortable or inconvenienced.’”

In further findings, when asked, “If you thought these things were harming the environment, which of the following would you be willing to give up?” well under 50 percent of those polled were prepared to give up the following items:

iPod - 38 percent would be willing to do without it
Dishwasher - 35 percent
Microwave - 25 percent
Cellular phone - 21 percent
Air conditioning - 14 percent
TV - 13 percent
Computer - 7 percent
Car - 6 percent
None of the above - 21 percent
All of the above - 6 percent

Two Thirds of Americans Would Refuse to Give Up iPod - Even if it Ruined Environment

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