Tuesday, February 02, 2010

Gartner - Has the Hype Cycle Accelerated?

[gartner] A question we [Gartner Group] get quite frequently is whether the hype cycle has “speeded up” since we first introduced it in 1995. At the heart of this question is a feeling that the pace of innovation has accelerated and that we are being hit with new technologies at an ever-increasing rate.

When we look at the velocity that innovations are moving through the hype cycle, there is one type of innovation that does seem to move at a much higher speed. These are the innovations that arise from the consumer Web world, in particular those that involve collaboration and social networking. These technologies, as typified by YouTube, Facebook and Twitter, seem to launch fully formed and move rapidly from the early adopters to the Peak of Inflated Expectations, often in less than a year. There is still some inevitable disillusionment as individuals figure out how to manage a new source of potential information overload and companies scratch their heads about finding the business value. For corporate adoption in particular, it may still take several years for the innovation to move from the Peak to the Plateau of Productivity. But overall, the path is distinctly more rapid than a traditional, multi-decade hype cycle.

Has the Hype Cycle Accelerated?

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