[ft] Apple capitulated to pressure from US antitrust authorities, saying it will give greater freedom to outside developers by letting them ally with competing advertising networks and use programming tools from other companies.
The twin reversals revealed on Thursday came amid a probe by the US Federal Trade Commission, which people familiar with the inquiry said had been heading toward filing a lawsuit.
Apple publicly announced the change in its programming policies, while also quietly informing developers that they would once again be able to send information on users to Google’s AdMob and other advertising networks.
Apple did not mention the FTC’s interest, saying instead: “We have listened to our developers and taken much of their feedback to heart”. The FTC, which hadn’t publicly disclosed the probe, declined to comment.
Apple relaxes app developer rules
see also Apple Statement
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