[rcr wireless] Mobile broadband usage has grown an astounding 5,000% over the last three years on AT&T Mobility's network, Fred Devereaux, the carrier's president for the western region, said this morning at Mobile Future Forward.
Meanwhile, the carrier is preparing for mobile broadband connectivity to leap 40% to 60% during the next five years, he said.
No doubt, much of that growth is coming from apps, an area where the United States handily eclipses the rest of the world. In 2009, more than 833 million apps were downloaded in the United States, according to data from Strategy Analytics that Devereaux provided during his keynote. Japan, the next closest app-happy country, captured 642 million app downloads. China hit 296 million app downloads last year while South Korea hit 149 million and Germany rounded out the top five countries with 146 million app downloads.
Devereaux also talked about AT&T's emerging devices organization, which is responsible for driving AT&T's growth on connected devices and in the machine-to-machine space. At a lab in Austin, Texas, AT&T tests and approves a whole range of these emerging devices, ranging from e-readers to netbooks and tablets.
To make its terms more flexible for partners that distribute and sell these devices, AT&T is striking unique, custom deals with each, he said.
While Devereaux declined to give details about how much money AT&T makes on M2M and connected devices, he said, “we're OK with low ARPU because the volume is so great.”
@ Mobile Future Forward: AT&T dishes stats on mobile broadband
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