[NTT] DOCOMO, INC. announced today that its wholly-owned European subsidiary DOCOMO Netherlands B.V. will launch Europe's first mobile-phone service for downloading Japanese comics, better known as manga, beginning today in France.
The service, named MANGA MODE™, is expected to appeal to the growing number of people who enjoy reading manga, a popular form of Japanese pop culture.
Manga titles to be provided by Japanese publisher SHUEISHA Inc. will include international hits such as NARUTO, DRAGON BALL and DEATH NOTE. Content will be distributed via Bitway Co., Ltd., a Japanese firm operating content-distribution servers.
DOCOMO's European Subsidiary to Distribute Manga to Mobile Phones
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