[Marketwire] MarketResearch.com has announced the addition of eMarketer's new report "US Advertising Spending: The New Reality," to their collection of Advertising & Marketing reports.
The Internet's share of total media ad spending is rising by at least 1 percentage point every year -- for two reasons: Marketers are spending more on Internet ads, and less on ads in traditional media.
The US Ad Spending report analyzes the shifts in the media landscape due to changing usage patterns, economics and technology.
The media spending shifts predate the recession, but the current economy reinforces the new advertising models and makes them more permanent.
Digital marketing offers compelling benefits, especially for cash-conscious companies. Marketers can more readily measure the results of Internet advertising than with most traditional media. This produces more efficient advertising and higher ROI, which in turn pushes traditional media to compete with lower pricing.
eMarketer projects that the online share of ad dollars will continue to grow, rising from nearly 10% this year to slightly more than 15% in 2013.
New Report Shows Accelerated Shift to Online Advertising
see also US Advertising Spending: The New Reality
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