Thursday, November 11, 2010

Location-based services - Only 4% ofadults check in to give their location

[sf chronicle] So just how competitive is it to become mayor?

Only 4 percent of online adults "check in" with location-based services such as Foursquare and Gowalla, a report said Thursday.

The Pew Research Center's Internet & American Life project also found that on any given day, just 1 percent of Internet users use them.

Younger Internet users were the most likely to tap into location-based tools, with 8 percent of online adults ages 18-29 checking in and vying to be mayor.

The field has become much more competitive, with sites such as Facebook and Yelp also introducing the ability to check in from local hot spots.

Not many people bothering to "check in"

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