[wireless federation] A recent research study has unearthed that the global mobile broadband market will hit revenues of US$223 billion in 2015, driven by continued demand for internet access on small-screen devices such as smartphones.
However, it was found that revenue growth is not keeping pace with connections, highlighting the need for service providers to develop improved monetization strategies.
Researchers state that revenues from the global mobile broadband market will more than double from US$100.5 billion in 2010 to US$223 billion in 2015, growing at a CAGR of 17%.
Meanwhile, total worldwide mobile broadband connections will grow at a CAGR of 28%, reaching 3 billion in 2015 from 899 million in 2010.
Of those 3 billion connections, 82% will use small-screen devices such as smartphones and feature phones. Big-screen mobile broadband connections (laptops, netbooks and tablets) will grow at a CAGR of 28 percent from 2010 to 2015. However, this segment will only have 554 million connections by 2015. In terms of revenues, small-screen devices will reach US$120 billion in 2015.
However, there will be a smaller gap between big-screen mobile broadband revenues, which will be US$102 billion. This reflects the premium that operators can charge for dedicated big-screen mobile broadband services as opposed to the bundles of minutes, messages and data seen in the small-screen segment. From 2010 to 2015, connections will grow at a CAGR of 28%, while revenues will increase by 17%.
Global mobile broadband revenues to reach $223 bln in 2015