[research2guidance] Smartphone penetration has more than doubled in the UK during the past two years. The UK holds 8% of global smartphone app downloads market.
860m applications downloads in 2010
Smartphone users in the UK downloaded over 860 million applications in 2010 with 105 million downloads counting for paid apps. Revenue reached £280 million for the UK’s total paid application download.
There is still a lot of room to grow. The majority of phone users are still feature phone owners who are using mobile applications not as actively as smartphone users. In the years to come this potential will be explored and will drive up market growth.
UK mobile applications download revenue reached £280m in 2010