[marketwire] Mass Relevance today announced that MTV Networks is using the Mass Relevance Platform to curate and analyze real-time social content across a wide range of brand experiences. Using Mass Relevance, MTV Networks aggregates, filters, moderates and delivers real-time Twitter content to create engaging interactions with its audiences and power voting for award shows including the 2011 mtvU Woodie Awards, VH1's Big Morning Buzz Live and Logo's NewNowNext Awards and RuPaul's Drag Race.
"Our producers use the Mass Relevance technology to power social data products and experiences across our brands, through data curation, moderation and visualization," said Jacob Shwirtz Director of Social Viewing at MTV Networks. "Mass Relevance's committed service and unique capabilities have helped MTV Networks deliver new and compelling experiences to our fans and users."
"MTV Networks is known for being on the cutting edge," said Sam Decker, CEO of Mass Relevance. "Twitter, with its explosive growth with young people, offers a tremendous opportunity to fuse together online, broadcast and social in a new kind of brand experience. Our platform offers the scale and technology to enable the massive amount of social conversations and data to be collected and displayed in a way that allows MTV Networks to innovate new ways to engage fans and catalyze conversations happening online. We're very excited to work with them in bringing the very best to their audiences."
Launched in December 2010, Mass Relevance helps consumer brands effectively use real-time social content to drive engagement on television, web and mobile. The platform uniquely combines a cutting-edge social technology that can instantly aggregate, curate and deliver the best content for any context with an enterprise SaaS infrastructure to meet the needs of the Fortune 500. Mass Relevance has powered successful integrated Twitter strategies for media, entertainment and consumer brands such as NBC Sports, Cisco, E! Online, ITV, Dick Clark Productions, and Pepsi.
Mass Relevance Curates Real-Time Twitter Content for MTV Networks