Canada - Rogers Wireless loses appeal of false advertising lawsuit

[teleclick] The B.C. Court of Appeal has upheld a lower court decision banning Rogers Wireless from describing its mobile phone network as Canada’s “most reliable.”

The ruling came as a result of a false advertising complaint filed by Telus, which recently launched its own mobile broadband service using the same technology as Rogers.

Rogers must now remove the “most reliable” claim from all television, radio, and billboard advertising, as well as in-store promotional materials, by December 18.

“We are disappointed, but respect the legal process and are complying with the decision,” commented Rogers spokeswoman, Odette Coleman. “Even Telus and the courts have recognized that our network is more reliable than the network currently being used by the vast majority of our competitors’ customers. And, we’re confident that once they have customers on their new network, we will demonstrate through rigorous testing that we are more reliable.”

Rogers Wireless Loses Appeal of False Advertising Lawsuit