[it business] Wind Mobile is now live and offering contract-free, unlimited voice and data plans after jumping regulatory hurdles to compete in Canada's wireless industry.
The new national cell phone brand from Globalive Wireless Management Corp. opened up 18 retail locations across Toronto yesterday and will open more stores in Calgary tomorrow. Wind Mobile will sell phones out of its own stores and in Blockbuster video stores.
Globalive's launch plans were brought to a halt Oct. 29 when the Canadian Radio-television and Telecommunications Commission (CRTC) revoked its licence to operate a national network. The regulatory body was concerned with foreign ownership by Cairo-based Orascom Telecom.
But Federal Industry Minister Tony Clement overturned that ruling and gave Wind Mobile the go-ahead to launch just before Christmas.
Wind Mobile goes live, shakes-up cellular market