[ny times] Messaging, commenting, blogging, sharing and “liking” now fill up 22 percent of all time spent online each month, according to Nielsen, a market research firm.
Nielsen published statistics on Tuesday saying that people spend one in every four and a half minutes of their online time on a social network or blog. In the aggregate, Web users spend a total of 110 billion minutes on social Web sites and blogs each month.
The study says that this is the first time social networks or blogs are “visited by three-quarters of global consumers who go online.” This number has also increased 24 percent since the same time last year. In addition, Web users spent almost six hours during the month of April on social sites, versus 3 hours, 30 minutes during April of last year.
The most popular social brands online are Facebook and YouTube. In Brazil, the list includes Orkut, a social networking site owned by Google.
Last week, comScore reported that Web users were watching 13 billion videos on YouTube a month. Facebook also said that its users were watching 2 billion videos each month.
According to the Nielsen report, Facebook managed to steal the show in terms of global time spent online. Its nearly half a billion users spend six hours a month there. Facebook also proved to be the most popular social site in Italy. Two-thirds of Italian Web users visit the site each month.
Brazil seems to be the most socially connected country, with 86 percent of its Web users visiting a social network for an average of five hours a month. And Australians spend the most time on social sites, racking up an average of 7 hours 20 minutes in April.
Google led the way as far as online reach. According to Nielsen, 82 percent of the world’s Internet users visit the site each month and spend an average of 1 minute 20 seconds navigating and searching.
Other sites that made it into the top 10 most visited on the Web include Microsoft MSN and Bing, Yahoo, AOL, eBay and Apple.
22 Percent of Internet Time Is Social, Nielsen Says