[prweb] Web 2.0 technology allows users to perform interactive functions unlike the mere information retrieval operations offered by Web 1.0. Web 2.0 market benefited from the popularity of Web 1.0 technology, which allowed users to actively adopt the online communication and interactivity medium. Rising adoption of Web 2.0 is also facilitated by commercial benefits in the content created by users, due to the enhanced potential opportunities emerging from advertising. Despite the global economic meltdown, the adoption of Web 2.0 is at a rapid pace due to a combination of technological, social and economic factors. Wikis, online social networks, and blogs are among the most widely diffused applications of Web 2.0.
At present, North America and Europe account for over 75% share of the global spending on Web 2.0 by enterprises, as stated by the new market research report on Web 2.0 market. The changing global scenario is compelling businesses to implement changes in organizational strategies, and focus on active collaborations of technology and business for developing responsive value chains. Such endeavors have given rise to Enterprise Web 2.0 - the implementation of web concepts in enterprise environment. The market for enterprise Web 2.0 is expected to expand, as a growing proportion of organizations seek Web 2.0 tools such as wikis, social networking, and blogs to resolve issues related to the information worker. Web 2.0 technologies are being used for communicating with customers, as well as for encouraging collaboration among employees within the company. However, factors such as security of data, shortage of skilled personnel, complications in integration of new tools with legacy infrastructure, and lack of visible return on investments remain the key deterrents to the adoption of web 2.0 technology.
Enterprise investments on Web 2.0 features such as RSS, social networking, blogs, wikis, podcasting, mashups and widgets are anticipated to grow rapidly. Social networking, once considered the exclusive prerogative of consumer web sites such as Twitter and Facebook, is being adopted by enterprises for incorporating social functionalities in legacy systems, thereby facilitating sharing, collaboration and publishing in real time environment. Social Networking segment accounts for an estimated 31% of the expenditure on Web 2.0 by enterprises. Blogs are being used in enterprises for enabling internal communication between employees, as well as to interact with customers and partners. A major issue associated with enterprise blogging relates to the degree of autonomy offered by enterprises for blogging.
The global Web 2.0 is witnessing intense consolidation activity with renowned Web 2.0 companies being acquired by industry leaders such as Yahoo, Google, Microsoft, and Disney. Major players profiled in the report include Cisco Systems Inc., Intel Corporation, International Business Machines Corporation, Jive Software, Microsoft Corporation, Oracle Corporation, and SAP AG.
The report titled “Web 2.0: A Global Strategic Business Report” announced by Global Industry Analysts, Inc., provides a comprehensive review of market trends, competitive scenario, product introductions/innovations, and recent industry activity. The study analyzes market data and analytics in terms of value sales for regions including North America, Europe, and Rest of World. The study analyzes market analytics in spending on Web 2.0 by companies (with over 1,000 employees).
Global Enterprise Web 2.0 Market to Reach US$5.7 Billion by 2015, According to New Report by Global Industry Analysts