[marketwire] Tesco Mobile has beaten the traditional mobile networks to the coveted spot of number one Pay as you go mobile network for customer satisfaction, according to the J.D. Power and Associates 2010 UK Mobile Telephone Customer Satisfaction Study.
The authoritative industry study measures customer satisfaction with Pay as you go and contract plans among the leading UK mobile network providers.
Tesco Mobile scored particularly high scores for call quality and coverage, cost, handsets and customer service.
The study highlighted that usefulness of incentives and rewards offered is the most important aspect of offerings and promotions and is a key opportunity for networks such as Tesco Mobile to differentiate themselves and elevate mobile customer satisfaction.
The J.D. Power and Associates study backs up other industry polls that also show Tesco Mobile leading the market. CFI Group has ranked Tesco Mobile as number one for overall customer satisfaction for the previous 14 consecutive quarters and the Which? Magazine awarded Tesco Mobile Pay as you go a Best buy award in May 2010.
Lance Batchelor, Chief Executive Officer for Tesco Mobile and Tesco Telecoms said, "Tesco Mobile is all about great value and exemplary customer service, so it's great news to have such a powerful endorsement to show we're getting it right for customers."
The J.D. Power and Associates 2010 UK Mobile Telephone Customer Satisfaction StudySM is based on responses from 3,300 Pay as you go and contract mobile phone customers throughout the UK. The study was fielded in March and April 2010.
Tesco Mobile Number One Network for Customer Satsifaction