[cisco] Cisco predicts that the number of network-connected devices in Australia will be more than 84 million, more than triple Australia's population, by 2015. In the Australia-specific projections from its fifth annual global Cisco® Visual Networking Index Forecast (2010-2015) released today, the company also said the total amount of Australia's consumer and business Internet (IP) traffic will grow six-fold by 2015, a compound annual growth rate (CAGR) of 41%.
When coupled with the Government's National Digital Economy Strategy, the results reveal that Australia is on the verge of a substantial evolution in how new jobs, businesses and even new public services will be enabled by a broadband-enabled economy. According to Cisco, the four key factors that will drive this evolution in Australia are:
1. More Internet users:By 2015, there will be 20 million Internet users – up from 14 million in 2010. The average Internet user will generate 19.5 gigabytes of Internet traffic per month in 2015, up 562% from 3.0 gigabytes per month in 2010, a CAGR of 46%.
2. Higher demand for broadband: IP traffic will reach 22 gigabytes per capita in Australia in 2015, up from 4 gigabytes per capita in Australia in 2010. In 2015, IP traffic will be the equivalent of 2 billion DVDs per year, 128 million DVDs per month or 175,885 DVDs per hour.
3. An increasing number of devices: The proliferation of tablets, mobile phones, connected appliances and other smart devices is driving up the demand for connectivity. By 2015, in Australia there will be 3.6 networked devices per capita, up from 2.1 per capita in 2010.
4. More video: By 2015, 15 billion minutes (27,716 years) of video content will traverse the Internet every month. Internet video traffic will be 81% of all consumer Internet traffic in 2015, up from 50% in 2010.
Today's research reinforces the need for Australian businesses to prepare for the next wave of productivity, collaboration and the stimulation of innovation that can be gained from the forthcoming NBN, one of the key platforms for Australia's economic future. The increase in Internet video traffic highlights that Australians are seeking more visual, virtual and mobile Internet experiences. This has implications for key industry sectors such as education, retail and entertainment and how they may consider creating more interactive, engaging learning, shopping and social experiences for Australians.
The research also predicts that Australian Internet-video-to-television traffic will be 14% of consumer Internet video traffic by 2015, up from 7% in 2010. This projection will be of interest to Australian employers who may choose to offer Web-based video conferencing to teleworkers as a means of maintaining the same collaborative work culture and productivity levels while saving the employee from commuting during peak hours and reducing transport congestion
Australia to See Internet Grow Six-Fold by 2015 – What's the Productivity Payoff?