[ny times] LinkedIn hopes to capture some of the frenzy surrounding social networking on smartphones with a series of major updates announced Tuesday on the company’s Web site.
The company’s mobile offerings, which have grown relatively stale, have been completely redesigned for Apple iOS, Google Android and the mobile Web with a slick and simple interface and a batch of new features.
Joff Redfern, mobile product director at LinkedIn, said in a phone interview that the new apps were meant to make the service more attractive to mobile users. Mr. Redfern said that the company hoped to engage people who used LinkedIn primarily on the Web and rarely used its mobile products.
LinkedIn Targets Mobile Users