Wednesday, April 16, 2008

Asia - flat rate data roaming

Conexus Mobile Alliance Introduces Flat-Rate Pay-Per-Day Plan
see also Conexus Mobile

Conexus Mobile Alliance Introduces Innovative Pay-Per-Day Flat-Rate Roaming Mobile Tariff Plan Across Seven Asia-Pacific Countries

- Affordable, Predictable Plan to Accelerate Data Roaming Among Customers of Alliance Members

Asia-Pacific’s first pay-per-day flat-rate data roaming tariff plan is now available across seven Asia-Pacific countries, as Conexus Mobile Alliance (“the Alliance”), one of the largest mobile alliances in Asia with a combined customer base of about 170 million mobile subscribers, ramps up its efforts to boost mobile data roaming adoption in the region.

From today, most mobile customers from seven member operators of the Alliance can now enjoy a cost-effective and predictable mobile data roaming tariff plan as they travel across member countries or cities to check emails, transmit data or surf on the Internet via their mobile devices1. Depending on the operator, they can experience an ‘unlimited’ data roaming plan where they just need to pay data roaming charges on a fixed daily rate beyond which data roaming charges are offered free or they can benefit from ‘an affordable per kilobyte daily rate up, to a pre-set cap’.

The seven member operators and countries involved in this innovative mobile data roaming tariff plan in Conexus are as follows: Far EasTone Telecommunications Co., Ltd in Taiwan; Hutchison Telecommunications (Hong Kong) Limited in Hong Kong; PT Indosat Tbk in Indonesia; KT Freetel Co., Ltd in South Korea; NTT DoCoMo, Inc. in Japan; Smart Communications, Inc. in the Philippines; and StarHub Ltd. in Singapore.

For example, Hutchison Telecommunications in Hong Kong is offering an ‘unlimited’ US$18 (HK$138) daily data roaming charge for its corporate customers as they travel and roam onto other Conexus mobile operator networks; similarly, StarHub in Singapore has started offering an ‘unlimited’ US$22 (S$30) daily data roaming charge as well, but to all its post-paid mobile customer base.

Mr Chan King Hung, Chairman of the Alliance’s Board and Head of StarHub’s Advanced Multimedia Services applauded the launch of the region-wide initiative, saying that “the pay-per-day mobile roaming data plan works on a similar principle as the daily rate charges most hotels implement for Internet access. The difference is that it comes with nation-wide coverage and full mobility. In addition, the tariff plans also give member customers greater predictability and flexibility in managing their mobile bills when staying overseas. They can now determine their rough mobile expenditure ahead of time by simply calculating how many days they will be using these roaming services. We believe it is a more customer-friendly way of data charging, and no longer gives our customers a ‘bill shock’ at the end of the month! Now that customers know what to expect in terms of roaming data charging, we believe they are more likely to feel reassured and use more of the service over a Conexus member network as they travel from country to country.”

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