Reltel Changes to ZOOMmobile
Nigerian telecom operator Reltel Wireless has changed its name to ZOOMmobile, the company's executive vice chairman, Ken Aigbinode, announced at a press conference in Lagos on Tuesday.
The ZOOMmobile brand identifies itself as youthful, vibrant and dynamic, he said, yet with the professionalism to offer unrivalled speed and reliability.
"Our rebranding is deeply rooted in an evolving internal culture of service excellence," Aigbinode said.
Along with the rebranding, ZOOMmobile introduced a new numbering plan. The 0707 series will allow for up to 10 million lines.
Reltel Wireless launched 10 years ago and has more than 1.5 million subscribers.