Saturday, May 30, 2009

USA: Americans consume video on the best of the 3 screens, watching more mobile video

[nielsen] Americans may choose to consume video on the “best screen available,” yet traditional TV remains the screen of choice.

The recent results of Nielsen’s Three Screen Report - a quarterly analysis from Nielsen’s Anywhere Anytime Media Measurement initiative (A2/M2) - show that the average American watches approximately 153 hours of TV every month at home, a 1.2% increase from last year. In addition, the 131 million Americans who watch video on the Internet watch on average about 3 hours of video online each month at home and work. The 13.4 million Americans who watch video on mobile phones watch on average about 3 ½ hours of mobile video each month.

Americans Watching More TV Than Ever; Web and Mobile Video Up too

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