[gartner] Google inspires and frustrates, leads and lags, marches to the beat of a different (non-enterprise) drummer and wants everyone (including enterprises) to love and adore it.
What a mix! I have been looking at Google Wave and I am really, really impressed. At the same time, I have serious misgivings about whether Google understands what it needs to do to succeed with enterprises (I have research note that’s about to pop out – probably will appear around 3 June).
Wave is potentially a major disruptive discontinuity, a clean sheet design. It will be darned near impossible for vendors of existing or earlier-generation products to morph their products to effectively emulate this. Wave will force others to do new clean sheet projects.
Unfortunately, the first on the block with an entirely new, disruptive discontinuity, isn’t always the long term winner.
This is *so* refreshing and, if the design gets sticky in the consumer market, its impact will be convulsive in large enterprises. This isn’t just a new product or service. It’s a new way of working. Google’s right to focus this on consumers (not enterprises, not for the next few years).
Will the Google Wave inspire a Revolution?
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