[jordan times] Under a strategic cooperation agreement signed with Zain, the mobile operator in the Middle East and Africa, FRiENDi Group will be allowed to provide mobile virtual network services through Zain's existing network and provide offers and services to specific customer segments.Signed by Zain's Chief Executive Officer Abdul Malek Al Jaber and FRiENDi Group's Chief Executive Officer Mikkel Vinter, the strategic agreement, is considered to be the first of its kind in the Kingdom.
A mobile virtual network operator is an operator that can provide mobile telephony services through leveraging capacity offered from an existing network operator, under its own name and brand. As the first mobile virtual network operator in Jordan, FRiENDi Group will start to offer services to the Jordanian market during the second quarter of 2010 and will target the prepaid consumer market. Jaber said: "The strategic agreement with FRiENDi Group is in line with Zain's overall strategy that is based on targeted and segmented acquisitions in light of the current market situation which has reached saturation with the number of subscriptions exceeding the number of inhabitants," adding that this pushed Zain to offer services that distinguish it from other operators, while averting from engaging in a price war.
Mobile virtual network operator partnership signed