[Internet News] iPhone app users are a fickle lot. But they could be highly lucrative, too. A new study by mobile ad firm Greystripe found that users of iPhone applications spend about 9.6 minutes at a time with their apps, accessing them nearly 20 times before they're abandoned.
That exposure could prove lucrative for advertisers and developers who are looking for ways to cash in on the craze behind the iPhone's mobile apps, according to Greystripe. The firm's quarterly Consumer Insights Report looked at how owners of the Apple iPhone are really using their downloaded apps -- and what the payoff might be.
The study is one of the first to take a close look at users of iPhone apps, the wild success of which just enabled Apple to celebrated its one billionth download. Despite their popularity, however, little has been known of how users interact with the apps they download.
"The biggest question about iPhone applications for brands and publishers centers around market size, revenue and usage," Greystripe CEO Michael Chang, said in a statement.
For one thing, the study found that 44 percent of iPhone app users have a household income of $78,000 or more, while 15 percent earn $165,000 or more. Forty-four percent have children.
The Shelf Life of an iPhone App
see also Grey Stripe - Consumer Insights Report
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