[Reuters] Vodafone, the world's largest mobile operator by revenue, plans to launch a mobile online store to sell games, news and travel applications that its customers can buy on whatever model of phone they use.
In the latest move by the industry in the wake of the runaway success of Apple's AppStore, Vodafone said on Tuesday that content partners and developers would only need to create Web applications once to reach millions of customers.
The developers will be able to charge for the applications directly through Vodafone's billing system and will get a 70 percent revenue share.
The first applications will be available toward the end of the year in the UK, Italy, Germany, Spain, Netherlands, Greece, Portugal and Ireland and Vodafone said it expected to expand the service in the future.
Vodafone to open network for applications store
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