[cellular news] Orange and T-Mobile have announced the name for holding company that will own their merged UK networks. The name, which has already generated a level of derision on the ubiquitous Twitter website is to be "Everything Everywhere". The two separate customer facing brands of Orange and T-Mobile will remain in place for at least the next couple of years.
Orange and T-Mobile will continue as leading brands in the market, with each brand having its own shops, marketing campaigns, propositions and service centres. However, behind the scenes, the two brands will be run by one company and with one team.
Orange and T-Mobile Name UK Holding Company As "Everything Everywhere"
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